Brand refresh & print collateral for Tasman Eco
Tasman Eco is one of Australia’s leading producers of nursery furniture with over 30 years experience and is well respected by customers and retailers alike.
Tasman Eco brought in three winged fly to define their brand strategy and refresh their visual identity to achieve a stronger, consistent brand identity and elevate their branding across all touchpoints.
We worked withTasman Eco to define the brand strategy, refresh their brand identity and ensure the design is executed consistently across all communication collateral. We asked a lot of questions to gain a deep understanding of Tasman Eco’s business, competitors and audience. Insights gathered during the brand discovery helped redefine their brand values, personality, and brand voice.
The visual identity was refreshed removing the previous circular logomark and the logotype became the main logo. This reflected a cleaner, simpler and more contemporary approach.
Primary Logo Lockup
Primary Logo Reversed
Primary Logo Tagline Lockup
Primary Logo on Tasman Yellow
The brand refresh extended across a range of communications collateral comprising product labels & tags, mattress loops, product badges, signage and partner collaboration collateral.
The brand imagery comprised lifestyle shots reflecting how the customers will feel when they become part of the Tasman Eco family. They comprise family photos of babies, toddlers and parents expressing happiness, joy, closeness and enjoyment.