Site design for a world class cyber security company
ParaFlare is a leading Australian Cyber security company that specialises in managed detection and response, a key pillar of an active cyber defence. ParaFlare engaged three winged fly to create a new website that would demonstrate their deep capabilities and communicate this confidently to the different personas in their target audience.
We collaborated with ParaFlare on a comprehensive UX process where we defined primary audience demographics, mapped them to develop optimal customer journeys before defining an improved information architecture and wireframes. We implemented a brand audit of their previous site and ensured the new design was inline with a recent brand refresh before developing the new site.
The result is an improved website that reflects their mission, values and positioning. It allows ParaFlare more control over their narrative and to easily and quickly publish relevant content to engage potential new clients, employees and other industry peers.
Brie and Dylan are a formidable team, combining creative and technical excellence. They take time to fully understand their customers’ needs and push hard to deliver the best outcomes, providing honest advice throughout the process.