Digital strategy, account
& project management,
UX, creative direction,
design and development.
Bershka approached our agency, five is blue, to work on their new shop online. The parent group Inditex had recently launched an online shop for their flagship brand ZARA and planned to follow this up with online shop launches for all chains within the group in the following year. The online shop was built on an e-commerce platform developed by IBM. five is blue worked with Bershka and the team at IBM to deliver the shop online.
five is blue was responsible for all of the creative including design, IA, UX and developing functioning front-end prototypes to be integrated by the team at IBM. It was important to build on the brand focused reputation established by five is blue over the previous two years.