Dynamic EDM Campaign
templates for marketing
Many of Accolade Wines’ leading brands utilise email communications as an effective channel to engage their audience; providing news, promotions, and discounts to their wine club members.
Accolade use TractionNext, a powerful platform for managing email communications and their previous templates were very limited for creating the full range of different messages required. They were not inline with current branding, inconsistent, lacking in visual engagement and did not employ a responsive design to deliver a consistent experience for people viewing on mobiles.
We created a master template incorporating multiple dynamic responsive content blocks, themed for each wine brand. This gave Accolade the facility to create a range of email communications templates to create emails with a consistent look & feel that work well across all email clients.